There is one thing that Sales and Marketing departments agree on: referrals are the best lead source for a business, whether in a B2B or B2C context. The good things about referrals are that they have a positive impact on the closing ratio, the length of the sales cycle, and the average customer lifetime value....
To ask your client a lot of questions can sometimes be off-putting for both of you, and so it helps if you can figure out a way for them to grasp the importance of them....
As a sales representative, you’ll confront resistance at some point in the sales process, usually at the prospecting phase. Recognizing resistance and knowing how to defuse it are essential competencies to master.